Redken Color Extend Blondage Purple Shampoo 300ml

The complete all-in-one color-depositing hair care system. Address all of your blonde concerns with customized solutions for anti-brass, toning and proactive strengthening with Ultra Violet Pigment and Triple Acid Protein Complex.
An ultra cool violet, the color-correcting pigment to neutralize and reduce brassiness, tone and counteract unwanted yellow undertones for a noticeably brighter blonde. Triple Acid Protein Complex: including Amino, Citric, and Maleic acid + wheat proteins to strengthen and repair hair from the core, while strengthening, moisturizing and increasing hair elasticity for less breakage.

Benefits:
- Strengthens 
- Tones unwanted yellow and brassy hues 
- Brightens blondes 
- Keeps blonde looking fresh, longer 

How to Use:
Apply to wet hair and massage until lather forms, then rinse. Follow with Color Extend Blondage Conditioner. For more intense toning, leave product on hair for 3-5 minutes before rinsing.